E-Learning Design
This project focused on enhancing e-learning modules for The Foschini Group (TFG), a leading South African retail group with a diverse portfolio of 35 brands. By understanding user needs and user experience, I designed engaging modules for their social media policy, incorporating animated videos to boost engagement and immersion.
Parow, South Africa
1924
Retail
1 000 000+
Challenge
The primary challenge was to create e-learning modules that effectively addressed user needs while enhancing engagement and immersion. This involved understanding the diverse user base of TFG and designing content that was both informative and engaging. The challenge was to ensure that the modules were not only educational but also captivating enough to maintain user interest.
Goals
The goal was to enhance the e-learning experience by designing modules that were user-friendly and engaging. This involved creating animated videos to make the content more immersive and interactive. The aim was to ensure that employees could easily understand and adhere to the social media policy, thereby improving compliance and reducing potential risks.
Process
As an e-learning graphic designer, I played a crucial role in enhancing TFG's e-learning modules. Collaborating with a cross-functional team, I focused on understanding user needs and creating engaging content.
Sprint Activities:
Participated in team meetings to discuss project goals and user needs.
Conducted user research to gather insights and feedback.
Engaged in sprint planning and retrospective meetings to ensure continuous improvement.
Design:
Utilized Adobe Illustrator for creating artboards and designing the visual elements of the e-learning modules.
Created high-fidelity designs to visualize the content.
Used Miro for collaborative sessions and research presentations.
Managed tasks and workflows using Jira.
Process Followed as an Expert E-learning Graphic Designer
Product Definition:
Collaborated with stakeholders to understand user requirements and business goals.
Created user personas and user stories to define the product scope.
Research:
Conducted market and competitor analysis.
Performed user research to identify needs, expectations, and pain points.
Analysis:
Developed hypothetical personas and experience maps based on research findings.
Analyzed user flows to ensure a seamless user experience.
Design:
Started with sketching and creating artboards in Adobe Illustrator to visualize the concept.
Created high-fidelity designs to simulate the final product.
Developed design specifications, including user flow and task flow diagrams.
Conclusion
My role involved creating visually appealing and engaging e-learning modules that enhanced user experience and compliance. The project successfully delivered interactive and immersive training content, contributing to TFG's commitment to innovation and excellence in retail.