BCB Platform
A digital banking platform designed as a comprehensive online mall, focusing on both B2B and B2C relationships. It offers free, relevant business content and a seamless digital signup process. Once onboarded, users access a unified hub for all banking services, fostering a network effect by consolidating clients in one location. The platform leverages customer data to deliver hyper-personalized offers. This project aimed to integrate a user-friendly UI design across diverse markets, ensuring accessibility and cultural resonance.
Rosebank, Sandton
1862
Banking
45,000+
Challenge
As a UI designer for the BCB Platform project, the primary challenge was harmonizing design elements to cater to diverse markets with varying cultural and behavioral expectations. Successfully integrating the platform into new territories required a nuanced understanding of local values and preferences. The challenge was to design an interface that not only aligns with the global brand identity but also resonates with users in different cultural contexts.
Goals
The goal for the UI design in the BCB Platform project was to create a cohesive and intuitive digital experience. This involved developing a user interface that transcends cultural barriers, making it accessible and appealing to a wide range of users. The aim was to streamline the digital onboarding process for non-clients, ensuring a seamless and visually engaging journey. By achieving this goal, the UI design contributes to making the Digital Platform a singular, user-friendly hub for diverse banking services, fostering trust and interaction among users.
Process
As a UI designer operating within an agile environment, I played a pivotal role on a dynamic project, collaborating with a cross-functional team consisting of analysts, developers, designers, and architects. My responsibilities extended to leading tickets, facilitating meetings, and ensuring effective communication with the broader team.
Sprint Activities:
Engaged in team retrospective meetings to share ideas and contribute to continuous improvement.
Participated in sprint planning sessions to break down tasks and assign responsibilities.
Collaborated in backlog refinement sessions, fostering brainstorming for diverse ideas.
User Flows, Design, and Prototyping:
Utilized Figma for UI design, wireframing, and prototyping.
Facilitated collaborative sessions and research using Miro.
Led ticket management with Jira, ensuring streamlined workflows.
Contributed to the creation of design components with Illustrator.
Testing and Environments:
Conducted UI research to ensure designs met and exceeded client expectations.
Actively participated in testing phases in both SIT and DEV environments, refining the user interface.
Product Definition:Collaborated with stakeholders to understand user requirements and business goals.
Created user personas, user stories, and use case diagrams to define the product scope.
Research:
Conducted thorough market and competitor analysis.
Performed user research to identify needs, expectations, and pain points.
Analysis:
Developed hypothetical personas and experience maps based on research findings.
Analyzed user flows to ensure a seamless user experience.
Design:
Started with sketching and wireframing to visualize the concept.
Created high-fidelity prototypes to simulate the final product.
Developed design specifications, including user flow and task flow diagrams.
Validation and Testing:
Conducted usability testing with real users to gather feedback.
Iteratively refined the design based on testing results to ensure usability and functionality.
Conclusion
My role as a UI designer on this project involved not just the creation of visually appealing interfaces but also active collaboration, leadership in ticket management, and contributions to an agile and innovative development process. The project successfully delivered a user-friendly and culturally resonant digital banking platform.