KFC

This concept design reimagined the KFC Add Hope campaign within the self-service kiosk experience, aiming to make charitable giving more visible, intuitive, and emotionally engaging. Developed as part of a sales proposal, the project focused on integrating the donation flow seamlessly into the ordering journey encouraging micro-donations without disrupting the user’s primary task. The design leveraged behavioral nudges, empathetic messaging, and simplified interactions to increase participation. By aligning the interface with KFC’s brand tone and customer expectations, the concept demonstrated how thoughtful UX could amplify social impact while enhancing the overall kiosk experience.

Headquarters

Bryanston

Founded

1930

Industry

Fast Food

Challenge

The KFC Add Hope campaign, while impactful, lacked visibility and emotional resonance within the self-service kiosk experience. Customers often skipped the donation step due to unclear prompts, limited context, or a rushed ordering flow. The challenge was to redesign this interaction in a way that would encourage participation without adding friction to the user journey balancing empathy, simplicity, and brand alignment.

Goals

The primary goal was to conceptually demonstrate how UX design could elevate the Add Hope campaign within the kiosk interface. The redesign aimed to make the donation prompt more intuitive and emotionally engaging, increasing micro-donation rates while maintaining a seamless ordering experience. This was part of a broader sales proposal to showcase how design thinking could drive both social impact and customer satisfaction.

Process

As a UX designer working on a concept proposal, I collaborated with a small team to explore how the Add Hope campaign could be better integrated into KFC’s self-service kiosks. The focus was on rapid ideation, user empathy, and aligning with brand tone—without the constraints of a live delivery environment.

Concept Activities:

Conducted a heuristic review of existing kiosk flows to identify friction points and missed opportunities for donation prompts.
Mapped out potential user journeys to visualize where and how Add Hope could be introduced without disrupting the ordering experience.
Facilitated internal brainstorming sessions to generate ideas for emotionally resonant messaging and interaction patterns.

User Flows, Design, and Prototyping:

Used Figma to create wireframes and high-fidelity prototypes that illustrated the redesigned donation flow.
Developed multiple interaction concepts, including opt-in prompts, animated micro-interactions, and contextual messaging.
Created visual mockups that aligned with KFC’s brand identity while introducing subtle cues to encourage donations.

Research and Analysis:

Conducted light secondary research into donation behavior and kiosk UX best practices.
Referenced behavioral design principles and successful donation interfaces from platforms like GoFundMe and UNICEF.
Developed hypothetical personas and experience maps to guide design decisions and ensure relevance to KFC’s customer base.

Design Definition:

Sketched initial concepts to explore layout and flow.
Created annotated prototypes to communicate design intent clearly for proposal presentation.
Focused on simplicity, emotional engagement, and minimal disruption to the ordering process.

Validation:

Gathered informal feedback from internal stakeholders to refine messaging and flow.
Iterated on design elements to ensure clarity and alignment with the campaign’s purpose.
Prepared the final concept for inclusion in a sales proposal, highlighting its potential impact on donation rates and customer experience.

Conclusion

This conceptual redesign illustrated how small UX interventions could significantly enhance the visibility and effectiveness of a social campaign within a digital ordering environment. By integrating Add Hope more thoughtfully into the kiosk flow, the proposal demonstrated potential for increased engagement and donations—reinforcing KFC’s commitment to social good while improving the customer experience. The project served as a compelling example of how design can be a strategic lever for impact.